Trading standards claim the average customer would have been misled
Victor and Henry Mears face criminal charges over their roles in the Lapland attraction near Ringwood.
Victor, 66, of Selsfield Drive, Brighton, and Henry, 59, of Coombe Road, Brighton, both face the same nine charges of engaging in a commercial practice which is a misleading action.
The brothers appeared at Bournemouth Crown Court for a plea and case management hearing (PCMH) and the case was adjourned for a further PCMH hearing on December 22.
They were both released on bail until then.
The theme park closed after a few days in the run-up to Christmas 2008 after thousands of customer complaints.
Dorset County Council trading standards brought about the case under the Protection from Unfair Trading Regulations 2008.
It claims the average customer would have been misled by newspaper adverts, flyers and website information about what to expect at the attraction.
They relate to the quality of activities at the site, such as the tunnel of light, and allegations that the extra charge for the use of the ice rink was not advertised.
The brothers have denied misleading customers and they claim the average customer would have been misled by newspaper adverts, flyers and website information about what to expect at the attraction.
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Comments...
By Gerry_Francis at 17:36 on 07/12/09
Why don't people just go to the original lapland if they want authenticity?
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By NinaFrida at 12:08 on 02/12/09
I remember this when it first broke. the pictures of Lapland were hilariously grotty and VERY misleading. i know i shouldn't laugh, but imagine taking your kids and turning up to this alleged theme park thingy where you'll hang out with Father Christmas and you end up in a big ditch. Hehehehe.
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