Young logo master chosen by public vote

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By Lou_101 | Thursday, January 05, 2012, 09:50

Hundreds voted online in a logo competition run by a Christchurch car dealership to put this Twynham School student in pole position.

Robbie Farwell's winning logo will now be used by Keith Motors on all its promotional material and invoices as part of the company's 60th anniversary celebrations.

The dealership teamed up with the Sopers Lane academy for the competition, and more than 50 art students across three year groups submitted entries.

These logos were whittled down to 20 finalists and posted on the company's Facebook page for the public to vote, during the summer.

Robin Webb, dealer principal at Keith Motors, said: "We already have a close relationship with Twynham, via the vocational motor mechanics workshop, so it was only natural to also work with the school on this.

"We were truly staggered by the professional quality of the students' entries. We would also like to thank everyone who took the time to vote online."

Robbie, 12, said: "It's amazing to win. This was actually my second design. My first one I binned at the end of the lesson because I didn't like it and I started again."

Art teacher Lola Hurst-Levy says taking part in the competition taught all the students valuable skills in artistry, time management and working with professional computer software.

Robbie, who says he'd like to become a graphic designer, won a Panasonic camera and starter kit which were presented to him in class by Mr Webb and Robert Keith, operations manager and grandson of the firm's founder.



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